Welcome to Bright, an area of outstanding natural beauty, of mountains and rivers, lush fertile valleys and picturesque historic towns. Four distinct seasons make this region a great place to visit all year round. Here lies the stuff of unforgettable holiday memories.

Activities and Day Trips near Bright
Dining in Bright Cafe Restaurant Winery Cellar Door Distillery Brewery

Eat and Drink

National Parks near Bright
Cycling and Bike Riding Bright
Bushwalking in Bright

Walks and Trails

Snow Play near Bright

The Great Outdoors

Bright is nestled at the very foot of the Mount Buffalo and Alpine National Parks. Snow-covered in winter creating a haven for downhill and cross-country skiers, snowboarders and tobogganers, Mount Buffalo, Mount Hotham, Mount Bogong, Mount Feathertop and Falls Creek are also fantastic warm season escapes. They offer lakes and waterfalls, bushwalking trails, horse-riding, mountain biking and even paragliding adventures for thrill seekers. A photographer’s paradise, the mountains offer spectacular sunset vistas, beautiful wildflower displays and the chance to see Australia’s native birds and animals in their natural environment.

Fab food, fine wine and great beer!

Excellent restaurants and cafés serve local seasonal produce and offer cosy winter fires and shady courtyards in summer. Many boutique wineries producing an array of cool climate reds and whites also offer top nosh and lovely views from their cellar door cafés and restaurants. Locally grown hops also flavour the area’s award-winning artisan beer.

Festival Fun

A packed year-round calendar of festivals and events celebrates all things cultural, sporting, gastronomic and everything in between.

History to Explore

A fascinating history shaped by pioneering pastoralists, fortune-seeking gold miners and post-war migration.

Super Cycling

The area is famous as one of Australia’s premier cycling hubs with the Murray to Mountains Rail Trail the jewel in the crown. The surrounding peaks offer plenty of challenges for serious riding enthusiasts and there is continuous development of trails in the mountain bike parks.

Picture Perfect

Bright is one of the most agriculturally rich areas in Australia, where prime beef and dairy cattle are raised, fine wines produced and there is an abundance of fresh food, much available at farm gates and markets including local walnuts, chestnuts and hazelnuts, berries, olives, apples and all kinds of seasonal veggies.

Great Touring

By motorbike, cycle or car, this area offers some of Australia’s best on and off-road touring including the Great Alpine Road and the Bogong Alpine Way touring loop. State forests throughout the area also offer a myriad of seasonal 4WD trails for off-road enthusiasts.

Autumn Colour

Gracious avenues of poplars, maples, silver birches, pin oaks, golden and claret ashes and liquid amber, many planted early last century, cloak the towns and villages of the area in stunning autumn colours. In summer, these same trees offer welcome shade and a fine place to lie down and catch up on some long-overdue reading.